WILBUR’S GELATO: Cookies GP x Backpack Boys' Black Cherry Gelato- Bred by Vlasic Named after our Co-Founder and CEO, Willy Vlasic, this cultivar honors nearly a decade of breeding and cultivation. She smells like classic gelato and tastes like candy and cream. Her dark hues stand out in a crowd, sometimes showing off a near-black purple. This is one flavorful cut you won’t forget.